Four services. Which one applies to you depends almost entirely on whether your category is allowed to buy paid placement inside AI assistants, so start there.
Start here: the assessment
Every engagement begins with a two week paid assessment rather than a pitch. Fixed fee, written deliverable, and a direct answer to one question: given your category restrictions, margins and current cost per acquisition, is AI placement worth your money right now, and if so at what budget.
Roughly a third of the businesses we assess are told to wait. We would rather give you that answer than take a retainer for a channel that cannot work for you yet. The assessment fee is credited against the first month if you go ahead.
ChatGPT ads management
Campaign build, contextual targeting strategy, creative written for the sponsored card format, and ongoing optimisation against your actual cost per acquisition rather than platform level vanity metrics. We buy through the self serve OpenAI Ads Manager, and through Criteo or StackAdapt where the budget or the inventory makes that the better route.
Suited to advertisers in unrestricted categories with a monthly media budget from roughly $10,000 upward. Background reading on our ChatGPT ads reference page.
AI visibility and answer engine optimisation
Health, mental health, politics, gambling, legal services and financial services are blocked from paid placement inside ChatGPT. If that describes your business, paid is not an option and organic citation is the only route into the channel.
This service covers the content structure, entity presence, and third party corroboration that determines whether an assistant names your brand when it answers a buying question. It is slower than paid and it compounds rather than stopping the day you switch off budget.
White label for agencies
If your clients are asking about AI placement and you do not want to staff up on a platform this new, we operate as your delivery team under your brand. You keep the client relationship and the margin, we run the campaigns and hand you reporting in your own template.
Vertical experience
We concentrate on four categories where the restrictions are clear and the economics work: ecommerce, software, travel, and education. Each has different creative constraints and different unit economics inside this channel, and we would rather go deep on four than claim all of them.
Next step
Request an assessment, or read the platform landscape first if you are still deciding whether this channel is real.